Web analytics

A customer journey analysis is the detailed examination of the steps a customer takes from the first interaction with a company to the final purchase decision.

The aim is to develop an in-depth understanding of customer needs and behavior in order to make marketing and customer care more targeted and effective, thereby increasing customer satisfaction and loyalty.

A keyword analysis is the process of identifying and evaluating keywords or phrases used in search engines to optimize visibility in search results.

This analysis involves evaluating the search volume, competition, and relevance of these search terms in relation to the website’s products, services or content.

Market analysis refers to the collection and evaluation of information about a market, in particular about customer needs, market volume, and competitive conditions. The aim of a market analysis is to make well-founded decisions for marketing strategies, recognize opportunities and risks, and position the company perfectly in the market.

Monitoring refers to the continuous monitoring and analysis of online content to gain insights into market trends, customer opinions, and competitive activity.

It includes the continuous observation of key metrics such as traffic, engagement, conversion rates and ROI, as well as monitoring brand perception and customer feedback on social media and other platforms.

Reporting involves creating reports and dashboards that summarize key data and metrics to monitor and present the progress, performance and results of marketing and business activities. Effective reporting provides valuable insights that help decision makers optimize marketing strategies, allocate resources efficiently and maximize the success of marketing initiatives.

A topic analysis examines topics, trends, and discussions in a specific area of expertise.

It involves analyzing customer feedback, social media, news sources and other relevant platforms to gain insights into the current interests, needs and concerns of the target group.

A trend analysis is the process of identifying developments and patterns in data over time in order to predict future events or behavior. It refers to the systematic collection and evaluation of data from various sources such as social media, industry reports and market research.

The web audit is the analysis and evaluation of millions of unstructured data records from the web using AI. The results are relevant topics and sub-topics that form the basis for further marketing measures such as SEO strategies, SEA strategies or the creation of editorial plans.

Competitor analysis focuses on competitors in terms of their strategies, products, marketing tactics and customer ratings. The aim is to gain valuable insights to refine your own strategies, recognize potential market opportunities and achieve competitive advantages.